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城市营销的研究现状和未来突破方向
引用本文:诸大建,邱寿丰.城市营销的研究现状和未来突破方向[J].同济大学学报(社会科学版),2005,16(1):66-70.
作者姓名:诸大建  邱寿丰
作者单位:同济大学,经济与管理学院,上海,200092
摘    要:本文评论了国内外城市营销研究的现状,指出目前城市营销研究仅止步于宏观战略层面,而没有深入到操作策略层次。在分析产生这一问题的原因的基础上,提出未来城市营销的研究需要从城市旅游产品营销、城市投资产品营销和城市居住产品营销三个方向进行突破。

关 键 词:城市营销研究  未来突破方向
文章编号:1009-3060(2005)01-0066-05
修稿时间:2004年12月20

Status Quo of City Marketing Research and Future Approaches for Breaking Through
ZHU Da-jian,QIU Shou-feng.Status Quo of City Marketing Research and Future Approaches for Breaking Through[J].Journal of Tongji University(Social Science Section),2005,16(1):66-70.
Authors:ZHU Da-jian  QIU Shou-feng
Abstract:This paper reviews the status quo of city marketing research in recent years, and indicates that it has lingered at the macro strategic level and made little progress at the operational level. Analyzing the cause of the stagnancy, it suggests that city marketing research should break through in three approaches, among which are city tourist products marketing, city investment products marketing and city resident products marketing.
Keywords:City Marketing Research  Approaches for Breaking Through
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