Multi-ethnic public sphere and accessible ethnic media: mapping online English-language ethnic media

The multi-ethnic public sphere requires a functioning media system that facilitates intercultural dialogue across communities. As producers of multi-ethnic voices, the role of ethnic media is important in this debate. However, studies so far have focused on ethnic media’s role within their respective communities rather than their role within broader society. Equally, theoretical debates on ethnic media as independent spheres focus on speaking by and listening to minority voices without consideration of the necessary conditions that need to be in place in order to enable these voices to be heard. This study advances Charles Husband’s notion of the ‘multi-ethnic public sphere’ by using a notion of an ‘intercultural media system’ that considers both availability and accessibility of ethnic media for a broader audience as a necessary condition to enable listening. Drawn from New America Media’s NAM National Ethnic Media Directory, the study provides a case study on the ethnic media sector in the U.S. by mapping accessible ethnic media, that is, ethnic media that produce content in English or bilingually online. The findings suggest the existence of a substantial base of accessible ethnic media with a growing interest in serving audiences beyond their respective communities.