“党管传媒数据”巩固壮大主流思想舆论:重要意义、境遇审视和实践路向

主流思想舆论是社会进步的灵魂,是推动社会发展的主要动力,能够引导社会思潮、凝聚人心、促进共识,为社会稳定和谐发展提供坚实的思想支撑。“党管传媒数据”是相对于“党管媒体”而提出的一个具有时代特征的概念,是数字文明时代“党管媒体”内涵的延伸。作为新时代新征程巩固壮大主流思想舆论的重要举措,“党管传媒数据”体现了党和国家坚持马克思主义在意识形态领域指导地位的时代要求。“党管传媒数据”对于主流思想舆论的巩固壮大具有政治性价值、公共性价值、公益性价值以及经济性价值,有利于增强主流思想舆论的传播力、提升主流思想舆论引导力、扩大主流思想舆论影响力、筑牢主流思想舆论公信力。由于“党管传媒数据”是一个刚破题的新命题,尽管其为主流思想舆论巩固壮大提供了技术支持、传播方式创新等方面的契机,但“党管传媒数据”巩固壮大主流思想舆论是一个不断迭代、持续优化的过程,其也面临一些深层次的现实挑战,主要集中在本身建设存在的问题以及主流思想舆论面临的数据意识形态挑战。“党管传媒数据”巩固壮大主流思想舆论既是时代趋势,也是党长期执政的选择,在实践中,既要有管导向、管理念的顶层设计,也要有管人才、管规则、管技术的具体路径安排。

Consolidating and Strengthening Mainstream Ideological and Public Opinion through the Party’s Management of Media Data: Significance, Situation Review, and Practical Direction

Mainstream ideological and public opinion is the soul of social progress and the main driving force for promoting social development. It can guide social trends, unite people’s hearts, promote consensus, and provide solid ideological support for social stability and harmonious development. As an important measure to consolidate and strengthen mainstream ideological and public opinion, “Party controlled media data” is a requirement of the new era and new journey to adhere to the guiding position of Marxism in the field of ideology. The “Party controlled media data” has political value, public value, public welfare value, and economic value for the consolidation and growth of mainstream ideological and public opinion. It is conducive to enhancing the dissemination power of mainstream ideological and public opinion, enhancing its guidance power, expanding its influence, and building its credibility. The concept of “Party controlled media data” is a newly solved topic, which is a concept with contemporary characteristics compared to “Party controlled media”. It is an extension of the connotation of “Party controlled media” in the digital civilization era. The “Party controlled media data” provides technological support and innovative communication methods for the consolidation and growth of mainstream ideological and public opinion. However, due to the continuous iteration and optimization process of “Party controlled media data”, the consolidation and growth of mainstream ideological and public opinion also faces some deep-seated practical challenges, mainly focusing on the problems in its own construction and the challenge of data ideology faced by mainstream ideological public opinion. The consolidation and strengthening of mainstream ideology and public opinion through the Party’s management of media data is not only a trend of the times, but also a choice for the Party’s long-term governance. In practice, there should be a top-level design of management orientation and management concepts, as well as specific path arrangements for talent management, rule management, and technology management.