我国农产品地理标志发展的时代契机与策略选择——基于乡村振兴战略视域的研究

基于全面实施乡村振兴战略的背景，从地理标志农产品的影响力、生产者的生态保护意识及地理标志的文化价值三个方面，剖析了农产品地理标志发展所面临的现实困境。指出以“产业兴旺”“生态宜居”和“乡村文明”为阶段性目标的乡村振兴战略的全面实施是我国农产品地理标志发展的时代契机。从乡村振兴战略的视域来看，农产品地理标志的发展之路不应该是一条单调的发展之路，而是兼及经济、生态与文化等内容在内的多样化的发展之路：其一，建立若干适当的产业集群，以提升产业的竞争力；其二，积极保护原产地的自然环境，倡导生态农业；其三，深入挖掘农产品地理标志的历史意蕴，塑造鲜明的品牌形象。

The Turning Point and Strategic Choice for the Development of Geographical Indication of Agricultural Products in China: A Perspective of the Strategies of Rural Revitalization

Based on the background of the comprehensive implementation of the strategies of rural revitalization, this paper deeply analyzes the realistic difficulties faced by the development of geographical indication of agricultural products from three aspects: the influence of geographical indication of agricultural products, the consciousness of ecological protection of the producers and the cultural value of geographical indication, pointing out that the comprehensive implementation of the strategy of rural revitalization with “industrial prosperity”, “ecological livability” and “rural civilization” as the goals of the phase is an opportunity for the development of geographical indication of agricultural products in China. From the perspective of the strategies of rural revitalization, the developmental course of geographical indication of agricultural products should not be a monotonous but a diversified one, including economic, ecological and cultural content: firstly, some appropriate industrial clusters should be established to enhance the competitiveness of industries; secondly, the natural environment of source areas should be actively protected, with ecological agriculture initiated; thirdly, the historical significance of geographical indication of agricultural products should be deeply explored to create a distinctive brand image.