超市货位津贴的经济学分析

近几年,超市在我国有较快的发展,已成为零售业的主要组织形式和消费品的重要销售渠道。商品供应充足,而货架空间有限,超市利用该有利地位收取货位津贴,引起了一定的争议。从经济学角度进行分析,货位津贴是在市场机制作用下产业资本与商业资本关系此消彼长的结果,是受市场价格机制、供求关系、竞争机制三大机制共同作用而自发形成的产物,它反映了超市资源稀缺性,是马克思地租理论的一种表现形式,有利于提高整个社会资源的利用效率。

Economic Analysis of the Slotting Allowance in Supermarket

In recent years, supermarket has gained rapid development in China, which has already become the main organizational form of the retailing business and the important marketing channel of consumer goods. The goods are in ample supply, but the shelves are limited. The supermarket makes use of this favorable position to collect slotting allowance, causing certain disputes. Analysis from the angle of economic, slotting allowance is the result that industry capital goes up and commerce eapital goes down under the action of the market mechanism. It is the natural outcome which was bern by the action of three mechanisms-market price mechanism, supply and demand relations, and the competition mechanisms. It reflects the scarce of the supermarket resources and is a manifestation of the ground rent theory of Marx. And it is advantageous to enhance the use efficiency of the whole society resources.