经济型酒店连锁经营模式关键要素分析

随着国内经济和旅游业的蓬勃发展,经济型酒店迎来了前所未有的发展机遇。尤其近10年来,国内的经济型酒店管理公司和经济型酒店品牌不断出现,竞争日趋激烈。本文从经济型酒店的特征出发,结合实际,整理、归纳和总结了经济型酒店应用连锁经营模式获得成功的关键要素,包括预见能力(选址、价值曲线)、管理能力(店长、专业化、成本管理)和衍化能力(品牌与网络、集团化、连锁化)。

An analysis of the chain operations of the successful economy hotels

With the rapid growth of economy and tourism in China, the economy hotel has been developing at an unprecedented rate. The recent decade in particular has witnessed the expansion and intense competition of the trade. After analyzing the characteristics of these hotels, this paper sums up the factors leading to the success of economy hotels, including the foresight (the location and the value curve, for example), the management (the manager, professionalism and cost management, for example) and other factors (brand and network, grouping and chain orientation, for example)