| 语用推论在广告中的运用 |
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| 引用本文： | 汪美琼.语用推论在广告中的运用[J].齐齐哈尔大学学报(哲学社会科学版),2007(3):116-118. |
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| 作者姓名： | 汪美琼 |
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| 作者单位： | 集美大学外语学院,福建,厦门,361021 |
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| 摘 要： | 为吸引消费者的注意语用推论如语用预设和语用隐涵广泛运用于广告语言中。本文从语用学和心理语言学的角度对此进行分析,认为语用推论一方面能激发兴趣促成购买;另一方面又有一定的误导作用。
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| 关 键 词： | 预设 隐涵 广告心理 |
| 文章编号： | 1008-2638(2007)03-0116-03 |
| 修稿时间： | 2006年9月27日 |
Pragmatic Inferences in Advertisements |
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| WANG Mei-qiong.Pragmatic Inferences in Advertisements[J].Journal of Qiqihar University (Philosophy & Social Science Edition),2007(3):116-118. |
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| Authors: | WANG Mei-qiong |
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| Abstract: | In order to attract customer's attention,pragmatic inferences such as presupposition and conversational implicature are widely used in the advertising language.This paper analyzes this phenomenon from the pragmatic and psycholinguistic perspective and concludes that while pragmatic inferences may attract attention and lead to purchase,they are sometimes misleading. |
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| Keywords: | presupposition conversational implicature advertising psychology |
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