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江苏省民间工艺美术现代发展的新机遇:文化创意产业
引用本文:王平.江苏省民间工艺美术现代发展的新机遇:文化创意产业[J].南京邮电大学学报(社会科学版),2012,14(3):43-49.
作者姓名:王平
作者单位:南京邮电大学传媒与艺术学院,江苏南京,210046
基金项目:江苏省社会科学基金项目“江苏民间工艺美术生产及市场研究”(08YSD018 ); 南京邮电大学引进人才科研启动基金项目“江苏省民间工艺美术保护与现代发展研究”(NY208043)
摘    要:现代经济发展中,文化创意产业日益受到重视并成为经济文化发展的新增长点。在文化创意产业的宏观政策背景下,江苏民间工艺美术的现代发展需要把握时机,从文化和产业两个方面入手,形成保护、传承和产业化发展的联动机制,实现“文化产业化”和“产业文化化”,在转变经济增长方式,扩大国内外市场的同时,满足人们的精神需求和审美追求,传承本土文化,激发文化自信。

关 键 词:文化战略  创意产业  民间工艺美术

New opportunities for the modern development of Jiangsu folk arts and crafts: cultural and creative industry
WANG Ping.New opportunities for the modern development of Jiangsu folk arts and crafts: cultural and creative industry[J].Journal of Nanjing University of Posts and Telecommunications(Social Science),2012,14(3):43-49.
Authors:WANG Ping
Institution:WANG Ping School of Media and Arts,Nanjing University of Posts and Telecommunications,Nanjing 210046,China
Abstract:In the development of modern economy, cultural and creative industry has been paid more and more attention and becomes the new growth point of economic and cultural development. Under the background of macro policy of cultural and creative industry, the modern development of Jiangsu folk arts and crafts needs to grasp the opportunity from the culture and industry respects, and form the linkage mechanism of protection, inheritance and industrialization development, so as to realize "cultural industrialization" and "industry culturalization". While changing the mode of economic growth and expanding domestic and foreign markets, it will meet people's spiritual needs and aesthetic pursuit, prompt local culture inheritance, and stimulate cultural confidence.
Keywords:strategy  creative industries  folk arts and crafts
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