食品行业的社会责任及其实现——一种社会互构论的研究进路

社会互构论从更宏观的视角阐释了个体与社会、自然等人类生存共同体的二重性关系，它要求食品企业超越简单的经济目标，从更高的社会视角遵守国家法律和企业伦理，践行社会责任。保证食品安全和质量、节约资源和保护环境、保障消费者合法权益等是食品行业的主要社会责任。企业社会责任的道德性和法律性并不冲突，它们决定了企业社会责任两种不同的实现方式。强化我国食品行业的社会责任，需要发挥国家执法监管者、立法推进者的作用，也需要发挥消费者、舆论媒体、社会组织等社会力量的监督作用，更需要企业更新理念、创新制度、革新技术，在营销的各个环节做社会责任的践行者。

Social responsibility and the implementation of food industry:from the perspective of Social Mutual Construction Theory

The Social Mutual Construction Theory explains the dual relationships between individual and society, nature and other human survival communities from a broader perspective. It requires food companies to go beyond simple economic objective, comply with state laws and enterprise ethics and practice social responsibility from a higher social perspective. To ensure food safety and quality, conserve resources and protect the environment, protect the legitimate interests of consumers are the major social responsibilities of food industry. The legal property of corporate social responsibility is not in conflict with its moral attributes, and they determine the two different implementations of corporate social responsibility. To strengthen the social responsibility of Chinese food industry, regulators should play a role of law enforcement and legislation; the consumer, public opinion, media, social organizations and other social forces should play a supervisory role; and more important, food companies should update concept, perfect systems, innovate technologies, and practice social responsibility in all aspects of marketing.