| 广义虚拟经济视阈下的中国体育文化产业 |
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| 引用本文： | 张国清,张勇. 广义虚拟经济视阈下的中国体育文化产业[J]. 云梦学刊, 2013, 0(4): 81-84 |
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| 作者姓名： | 张国清 张勇 |
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| 作者单位： | [1]湖南理工学院体育学院,湖南岳阳414006 [2]沅江职业中专,湖南沅江413102 |
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| 摘 要： | 以体育无形资产为核心的体育文化产业的形成和发展已成为体育文化事业发展的重要手段。通过对广义虚拟经济视角下发展体育文化产业所带来的实体和虚拟价值现象进行阐述,分析影响和发展中国体育文化产业的环境质量需求与供给、公平需求与供给和声誉需求与供给,以期为中国体育文化产业发展提供理论依据。
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| 关 键 词： | 广义虚拟经济 体育文化产业 中国 |
CHINESE SPORTS CULTURE INDUSTRY UNDER THE PERSPECTIVE OF GENERALIZED VIRTUAL ECONOMY |
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| ZHANG Guo-qing,ZHANG Yong. CHINESE SPORTS CULTURE INDUSTRY UNDER THE PERSPECTIVE OF GENERALIZED VIRTUAL ECONOMY[J]. Journal of Yunmeng, 2013, 0(4): 81-84 |
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| Authors: | ZHANG Guo-qing ZHANG Yong |
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| Affiliation: | 1. Department of Physical Education, Hunan Institute of Science and Technology, Yueyang 414006 China 2. Yuanjiang Vocational Special or Technical Secondary School, Yuanjiang 413102, China) |
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| Abstract: | The formation and development of sports culture industry, as the core of the intangible sports assets, has become the significant means of developing sports culture. This paper mainly adopts the method of literature reviewing, analyzing and reasoning to discuss the real and virtual value phenomena brought about by the development of sports culture industry under the perspective of generalized virtual economy. Focused on the demand and supply of the environment quality, the fairness of demand and supply, and the reputation demand and supply, the paper hopes to provide the theoretical basis for the development of Chinese sports culture industry. |
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| Keywords: | generalized virtual economy sports culture industry China |
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