自媒体时代与青年文化“快消”现象

网络技术的发展和创新开启了自媒体时代，自媒体的兴起是文化“快消”现象的重要推手。文化“快消”行为又促进着自媒体的快速发展，两者紧密相关、相互促进。作为自媒体的使用主体——青年群体在自媒体传播方式的情境下不仅享受着快速高效传播的便捷，也自觉不自觉地参与到文化“快消”的盛宴中。要传承优秀的中华传统文化、建设社会主义先进文化，必须大力发展青年文化事业和文化产业，从外部环境和内部因素入手，对自媒体加以规范并充分利用，引导和推进青年群体自觉传承和发扬优秀传统文化，创新和发展先进文化。

Reflection of the ＂Fast Moving Consumer Goods＂ Phenomenon of Youth Culture in Self-media Age

The development of network technology and innovation opens the self-media age.The rise of selfmedia pushes culture "FMCG"(Fast Moving Consumer Goods) phenomenon and culture "FMCG" behavior promotes the rapid development of independent media.They both are closely related and promote each other.As the main user of self-media,the groups of young people not only enjoy the convenience of fast and efficient dissemination,but also participate in the cultural feast "FMCG".In order to pass on the excellent traditional Chinese culture and build an advanced socialist culture,we must develop the youth cultural undertakings and cultural industries,start from the external environment and internal factors,standard and take full advantage of the self-media,guide and promote the youth groups consciously to inherit and carry forward excellent traditional culture and innovate and develop the advanced culture.