“和商”诚信的界限与环境建构

“和商”行销模式以“和”为本 ,以诚信为要义 ,注重建立良好的社会关系和社会信用。“和商”把握诚信准则要坚守三条界限 :不欺不妄不生害的底线 ,诚实守信、维护信用的基本要求 ,履行社会责任的最高要求。而把握“和商”诚信准则这三条界限 ,必须让良好的信用观念成为社会成员向往并追求的社会美德 ,建立一整套信用体系和失信惩罚机制。

The Rules and Construction of Honesty and Credit of Harmonious Marketing

The harmonious marketing is based on harmony and keeps honesty and credit as its essentials. It lays stress on the formation of a favorable social relationship and social credit. The harmonious marketing should have to hold fast to three rules: the first is the lowest rules of no cheat, no inappropriate request and no harm; the second is the basic requirements of being honest, creditable and faithful; and the third is the highest requirement of performing social responsibility. In order to grasp the three rules of honesty and credit of a harmonious marketing, we must make the idea of honesty and credit a social virtue as to be cherished and sought by all social members. We also must establish a system of credit and a mechanism of penalty of breaking promise. Finally, it is necessary to construct a background mechanism of honesty and credit.