后工业时代标志系统的设计

随着社会的发展,尤其是后工业时代的来临,社会的服务性因素被高度重视,大众的地位从被动提升到了主动。由此产生的现代标志系统,把关注大众的心理感受作为一个至关重要的一个命题。一套良好的标志系统应当包含大量经过筛选的优质信息。首先,设计师不可忽视标志系统作为传达讯息的一种符号体系所拥有的共同特点：可认知性、普遍性和稳定性;其次,设计师必须了解,为了准确地传达出信息,标志系统设计必须使用精炼的抽象概念对人的视觉经验产生影响。

A Probe into Sign System Design in Post-Industrial Era

With the development of the society, especially with the coming of the post industrial era, the service factors of society faces unprecedented recognition and the status of the public has been promoted from passivity to initiative. As a result, the psychology of the public has become an important factor in modern sign system design. A fine sign system should contain large amounts of filtered high quality information. First of all, designers cannot ignore the common features of sign as a symbol system to convey information： identifiability, universality and consistency. Secondly, in order to convey information accurately, the sign system should be designed to exert an impact on human visual experience through the application of refined abstract concepts.