| 传统广告公司网络化运营策略思考——以江西三个广告公司楔入网络传播为例 |
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| 引用本文： | 刘宣如.传统广告公司网络化运营策略思考——以江西三个广告公司楔入网络传播为例[J].南昌航空大学学报,2008,10(3):93-97. |
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| 作者姓名： | 刘宣如 |
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| 作者单位： | 南昌航空大学 |
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| 基金项目： | 江西省教育厅人文社科课题"关于建构广告批评标准体系的研究"(课题缡号:EH200814073)阶段性研究成果 |
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| 摘 要： | 本文以江西三个广告公司楔入网络传播案例为研究开端，认为媒体新发展导致传统广告公司市场价值链的裂变，传统广告公司对这种裂变有一个逐渐认识的过程。在此基础上对传统广告公司网络化运营的对外联姻类策略和对内拓展类策略做了初步探讨。
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| 关 键 词： | 传统广告公司 网络传播 新媒体 网络广告 |
On Thinking of Network Operator Strategies of Traditional advertising Company |
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| LIU Xuan-ru.On Thinking of Network Operator Strategies of Traditional advertising Company[J].Journal of Nanchang Institute of Aeronautical Technology(Social Science),2008,10(3):93-97. |
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| Authors: | LIU Xuan-ru |
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| Institution: | LIU Xuan-ru ( Nanchang Hangkong University, Nanchang, Jiani 330063, China) |
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| Abstract: | Based on the three cases ,this paper expound New Media lead to the fission of market value chain of Traditional Advertising Companies. There is a growing recognition for such fission by them. On this basis, this paper studies two strategies how Traditional Advertising Company operators Network business. |
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| Keywords: | traditional advertisement companies network communications new media net work advertisement |
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