| 前沿中国:深圳卫视发展战略 |
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| 引用本文： | 张琪.前沿中国:深圳卫视发展战略[J].深圳大学学报(人文社会科学版),2010,27(1). |
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| 作者姓名： | 张琪 |
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| 作者单位： | 武汉大学新闻与传播学院,湖北,武汉,430072;深圳广电集团,广东,深圳,518000 |
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| 摘 要： | 深圳卫视拥有独特的思想解放的前沿优势,拥有文化产业发展的资本前沿、技术前沿优势和得天独厚的毗邻港澳的地缘前沿的优势.深圳卫视应当根据自身的前沿优势,发掘区域内独有的历史、地理、旅游、文化、经济资源,形成反映时代精神和先锋价值追求的"前沿中国"的发展战略;"前沿中国"的战略实现了差异化,有利于生产产异性电视产品,在受众中建立清晰的辨识度,发展品牌形象的建设及营销网络,实现品牌经营.深圳卫视可通过打造特定的品牌节目,以点带面,形成品牌乘数效应,引进影响力和辐射力兼具的品牌主持人,建立前沿企业文化培育高效创新团队和建立产业战略联盟等策略实施"前沿中国"的战略.
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| 关 键 词： | 深圳卫视 发展战略 前沿中国 实施策略 |
Frontier China: the Strategy of Satellite TV Development in Shenzhen |
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| ZHANG Qi.Frontier China: the Strategy of Satellite TV Development in Shenzhen[J].Journal of Shenzhen University(Humanities & Social Sciences),2010,27(1). |
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| Authors: | ZHANG Qi |
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| Institution: | ZHANG Qi(College of Journalism , Communication,Wuhan University,Wuhan,Hubei,430072,Shenzhen Broadcasting,Film , Television Group,Shenzhen Guangdong 518000) |
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| Abstract: | Shenzhen Satellite TV has its unique frontier vantages of liberal ideas,capitals for developing cultural industry,high-tech and geographical vantage of being adjacent to Hong Kong and Macau.Thus,Shenzhen satellite TV should make good use of its own frontier vantages and develop its unique regional resources in history,geography,tourism,culture and economy and form the strategy of developing a frontier China which embodies the spirit of the time and the pursuit of pionier value.Once the strategy of Frontier ... |
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| Keywords: | Shenzhen satellite TV developmental strategy Frontier China implementing strategies |
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