顾客感知价值下的基层医疗卫生机构发展策略研究——基于探索性因子分析

以顾客感知价值为理论基础，运用探索性因子分析法，提取出基层医疗卫生机构患者价值感知的六类因子，分别是功能价值、情感价值、形象价值、特殊价值、时间成本和货币成本，且各维度具有较高信度。应用多元回归技术验证了六类因子对患者到基层医疗卫生机构就诊意愿的影响程度。并基于结论提出了基层医疗卫生机构如何通过提高患者感知价值以吸引患者的发展策略。

Development Strategy of Primary Health Care Institutions under the Perspective of Customer Perceived Value ---Based on Exploratory Factor Analysis

Based on the customer perceived value theory, this article extracts six factors from the patient perceived value of the primary health care institutions through factor analysis, which are the functional value, emotional value, image value, special value, the cost of time, and the cost of money, and each dimension has a reliable reliability. It applies the multiple regression method to analyze how the six factors influence the willingness to take treatment in the primary health care institutions. Based on conclusions, developing strategies are put forward for the primary health care institutions on how to attract the patients through raising patients＇ customer perceived value.