传播学视野下的80后文学

80后文学是在大众传媒的推波助澜下,在主流文坛之外生成的青春文学思潮,呈现出青春化、娱乐化和网络化的特征。处于文化传播核心环节的传播媒介,凭借强大的传播力量使80后作家一夜成名,这典型地反映出:大众传媒在文化市场中由单一的信息传播载体向集传播、生产、策划、营销多重功能于一身的文化产业转变,通过包装作家、引导文学消费、直接生成文学现象等,绕过主流文坛对文学产生重大的影响,给当下文学的生产、传播、批评、消费机制带来巨大改变。

On Literature of Writers Born in 1980s From Perspective of Communication

Literature of writers born in 1980s is the youth literature trend out of mainstream literature pomoted by mass media,which presents features such as youth,entertainment and internet.As the center of cultural communicatiom,media bring fame to writers born in 1980s quickly,which reflects that mass media has transformed from information media to cultural industry combined by many roles such as communication,production,planning and sales.Through packaging writers,leading literary consumption and creating literary phenomena,media have great impact on mainsteam literature and bring great changes to the current literary mechanism such as production,communication,criticism and consumption.