| Abstract: | The public relations (PR) industry in Singapore is presently in a state of transition. A recent survey reveals that while many of the industry practices are still limited within the scope of media relations, print production, event organization and promotions, there is a growing realization among practitioners for the need to provide higher profile activities related to issues development, strategic planning and image management. The latter activities reflect the trend that the PR industry in Singapore is maturing towards at the agency, private, and public sectors.Findings in the survey indicated that both the agencies and end-users emphasised the need for more training in, and greater usage of services ranging from investor relations to community relations to research (survey). A notable development which lends support to the emerging trend in the PR industry is the Singapore government's push towards the regionalisation of local companies in building the country's external economy.Yeap Soon Beng is a lecturer at the School of Communication Studies, Nanyang Technological University, Singapore. He is also a council member of the executive committee of the Institute of Public Relations in Singapore, which has given him permission to use data from a survey which was conducted by a local research firm. |
