| 名牌战略浅析 |
| |
| 引用本文： | 朱宗华,熊礼梅. 名牌战略浅析[J]. 湖北师范学院学报(哲学社会科学版), 2003, 23(2): 41-43 |
| |
| 作者姓名： | 朱宗华 熊礼梅 |
| |
| 作者单位： | 荆门职业技术学院,美术系,湖北,荆门,448000 |
| |
| 摘 要： | 名牌战略 ,即发展名牌产品和名牌企业的战略。实施名牌战略 ,必须了解名牌战略的对象 ,名牌战略的运作过程 ,创造名牌战略的作用———企业形象塑造 ,创名牌战略大忌———虚假广告 ,炒作新闻 ,名牌战略是长期艰巨的系统工程。
|
| 关 键 词： | 品牌 名牌战略 形象塑造 |
| 文章编号： | 1009-4733(2003)02-0041-03 |
| 修稿时间： | 2002-02-18 |
About the Stratagem of Name Brands |
| |
| ZHU Zong hua,XIONG Li mei. About the Stratagem of Name Brands[J]. Journal of Hubei Normal University(Philosophy and Social Science), 2003, 23(2): 41-43 |
| |
| Authors: | ZHU Zong hua XIONG Li mei |
| |
| Abstract: | Stratagem of name brand is to develop name brands and name brand enterprise.To perform the stratagem of name brands is to know about the objects of name brands,the processing of name brands and the functions of name brands,i.e. the creation of the enterprise images.To perform the stratagem of name brands is to avoid the inveracious advertisements and the turgescence of news.In a word,the stratagem of name brands is a long term,complex and systematic project. |
| |
| Keywords: | name brands stratagem of name brands image creation |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
