重庆市红色旅游产品开发研究 |
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引用本文: | 江燕玲,张果,李玉荣.重庆市红色旅游产品开发研究[J].渝西学院学报(社会科学版),2008(1). |
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作者姓名: | 江燕玲 张果 李玉荣 |
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作者单位: | 重庆科技学院 重庆渝中区400042(江燕玲),共青团重庆市委 重庆渝中区400015(张果),重庆化医技校 重庆江北区(李玉荣) |
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摘 要: | 文章分析了重庆市红色旅游产品的现状,提出了重庆市红色旅游产品开发的具体策略:强化战略地位、打造旅游精品、细分目标市场、加强区域合作、推动整体创新。
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关 键 词: | 红色旅游 产品开发 研究 重庆 |
Research on the Development of Chongqing Red-tourism Product |
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Authors: | JIANG Yan-ling ZHANG Guo LI Yu-rong |
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Institution: | JIANG Yan-ling1,ZHANG Guo2,LI Yu-rong3 |
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Abstract: | In this paper,it analyzes the present state of the red-tourism product in Chongqing and puts forward some concrete strategies: strengthening the strategic position,developing top-quality product,targeting market segmentation,enforcing the regional cooperation and promoting the integrated innovation. |
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Keywords: | Chongqing red tourism development of product research |
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