| 公共政策传播机制的优化路径 |
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| 引用本文： | 刘雪明,沈志军. 公共政策传播机制的优化路径[J]. 吉首大学学报(社会科学版), 2013, 34(2): 77-83. DOI: 10.3969/j.issn.1007-4074.2013.02.013 |
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| 作者姓名： | 刘雪明 沈志军 |
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| 作者单位： | （广州大学 公共管理学院，广东 广州 510006） |
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| 基金项目： | 国家社会科学基金项目，广东省社会科学规划课题 |
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| 摘 要： | 公共政策传播机制是传播主体、传播媒介、传播受众等要素之间传递、交流和共享政策信息的互动方式及其行为过程。优化公共政策传播机制，需要从硬件修复和软件优化两个方面着手：在硬件修复上，要重视“政策信息服务人”的塑造，加强政策信息的编排，实现媒介力量的整合，强化理性受众的培养；在软件优化上，要全方位完善政策传播制度，重启政策传播的互动模式，重构政府-媒介-受众之间的关系，注重政策传播效果的评价。
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| 关 键 词： | 公共政策 政策传播 传播机制 |
On the Optimization Path of the Mechanism of Transmission of Public Policy |
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| LIU Xue-ming , SHEN Zhi-jun. On the Optimization Path of the Mechanism of Transmission of Public Policy[J]. Journal of Jishou University(Social Science), 2013, 34(2): 77-83. DOI: 10.3969/j.issn.1007-4074.2013.02.013 |
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| Authors: | LIU Xue-ming SHEN Zhi-jun |
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| Affiliation: | (College of Public Administration,Guangzhou University,Guangzhou 510006,China) |
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| Abstract: | Mechanism of transmission is the interaction among transmission subject,media,and audience to pass,exchange,and share political information.Hardware-repairing and software-optimization are both needed to optimize the mechanism of transmission of public policy.On the one hand,political information should act as a service,and media should be properly integrated,and rational audience cultivated;on the other hand,the interactive mode of policy transmission should be re-started to construct a government-media-audience relationship,with attention paid to the effect of policy transmission. |
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| Keywords: | public policy policy transmission mechanism of transmission |
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