| 新生代营销人才核心素质测评指数模型研究 |
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| 引用本文： | 张樨樨,温亚婷.新生代营销人才核心素质测评指数模型研究[J].中国海洋大学学报(社会科学版),2011(6):57-62. |
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| 作者姓名： | 张樨樨 温亚婷 |
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| 作者单位： | 中国海洋大学管理学院; |
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| 基金项目： | 山东省教育厅人文社会科学研究项目“新生代营销人员选拔性素质测评与测评外包风险防范机制研究”(J10WG72); 中国海洋大学青年教师科研专项基金项目(201113028) |
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| 摘 要： | 随着“80后”成为一线营销队伍的主力，适时划分出新生代营销人才这一特质群体。运用实证探测手段，挖掘贴合新生代营销人才特质的核心素质测评指标，研制开发可反复施测的稳定测评量表，将研究触角延伸到每一题项，构建层次分明、路径明晰的评价指数模型。本研究尝试将人才素质测评引入细门类、可延续的发展轨道，为完善我国各类人才综合评价体系提供思路与方法借鉴。
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| 关 键 词： | 新生代营销人才 人才素质测评 指数模型 结构方程 |
The Study on Evaluation Index Model Based on Core Quality of New Generation of Marketing Talent |
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| Zhang Xixi,Wen Yating.The Study on Evaluation Index Model Based on Core Quality of New Generation of Marketing Talent[J].Journal of Ocean University of China,2011(6):57-62. |
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| Authors: | Zhang Xixi Wen Yating |
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| Institution: | Zhang Xixi,Wen Yating (College of Management,Ocean University of China,Qingdao266100,China) |
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| Abstract: | With 80 posthave become the main force in front-line marketing team,it is good time to divide new generation of marketing talent.Utilizing the empirical study methods,the article has digged the core evaluation index that fit for new generation of marketing talent,developed the stable measurement scale that can be applied repeatedly and expanded the research into each question item in order to build evaluation index model with distinctive structure and path.This study attempts to introduce evaluation of pers... |
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| Keywords: | new generation of marketing talent talent quality assessment evaluation index model structural equation |
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