保持和扩大韩国旅华客源市场思路与对策分析

自2005年起,韩国超过日本成为我国最大的旅游资源国,韩国旅华游客当中以观光休闲和商务会议为目的的游客占有较大比重,而老人和女性游客所占的比重较低,为保持韩国旅华市场的优势地位,不仅需要改善接待环境,完善相关配套的基础设施,而且还要加强两国商务文化交流,并对客源市场进行深层次开发,提供丰富的适应不同层次潜在游客需求的旅游产品。

Thoughts and Countermeasures on Maintaining and Enlarging the Proportion of the Korean Tourists to China

Since 2005,South Korea surpassed Japan to become China's largest tourism resources.Quite a few leisure tourists and business visitors make up a large proportion of the Korean tourists to China,while the numbers of the elderly and female visitors are rather small.In order to maintain China's tourist market advantage among Korean tourists,we need not only to improve the reception conditions and improve the related infrastructure,but also to strengthen business and cultural exchanges between the two countries,and develop deep-seated source market to provide plenty of tourist products to cater for potential tourist demands at varied levels.