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Reforming the strategic planning process: Integration of social responsibility and business needs
Authors:Ian H. Wilson
Affiliation:General Electric Co. USA
Abstract:In this article the author argues that one of the prime organizational imperatives for the development of a responsive, operational, ‘corporate social policy’ must be reform of the strategic planning process. Indeed he argues that this reform is the essential pre-requisite to making the true integration of social responsibility and business needs.
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