| Abstract: | The author examines the implications of the inter-dependence of nations, particularly vis-à-vis the Third World. He argues that those emerging countries which wish to progress socially, politically and economically in the next twenty years may have to promote new and daring development patterns. Further, marketing managers who wish to prepare their future operations in that emerging world will need to be as venturesome in new planning tools. He suggests that Taxonomy, used creatively, might be that instrument. |
