Strategic planning in 21 U.K. companies |
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| Authors: | Peter H. Grinyer David Norburn |
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| Affiliation: | Graduate Business Centre, The City University and The London Graduate Business School, UK |
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| Abstract: | This article is based upon an analysis of strategic planning performance in 21 UK companies and discussions with 91 executives in those companies. The author's findings stress some of the problems related to strategic planning particularly with regard to the importance of informal and political processes in planning. |
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