论网络时代影视文化传播对文化软实力的影响

以美国为首的欧美国家和日本、韩国等亚洲国家已经将影视文化作为提升国家文化软实力的重要阵地和主要手段,通过以互联网为代表的新媒体传播其国家文化的价值理念,用文化软实力征服着包括中国观众在内的全世界的观众。反观当下我国影视文化的传播现状,笔者通过分析具有代表性的国家影视文化与文化软实力之间的关系,思考我国影视文化的发展对文化软实力的影响。

The Effects of Film and Video Culture on the Cultural Soft Power in the Age of Internet

American and European countries headed by the US and Asian countries such as Japan and South Korea have already regarded film and video culture as an important means and battleground that can enhance the Cultural Soft Power of a nation.They use new media represented by the Internet to spread their unique cultural values,influencing and conquering the audience all over the world with the Chinese being included.With a purpose to give some ideas on how film and video culture in China should be developed and how it should exert influence cultural soft power,this paper analyses the relationship between national film and video culture and cultural soft power.