The identity of memory and the memory of identity in the age of commodification and democratization

Abstract

This article explores the relationship between secularization and commodification of culture on one hand, and national identity always represented as Christian mystery on the other. Focusing on three case studies, Poland, Quebec and Zaire, the author analyses the place of an ordinary object (commodity) as a vehicle of representation of people's affirmation of belonging to a ‘nation’. He stresses the disposable nature of such an affirmation of belonging which allows everyone to alter or cast off the symbols of belonging while changing their social or political contexts.