| 公共事件报道中的报纸角色扮演及公信力探析——以《南方都市报》“番禺垃圾焚烧厂风波”报道为例 |
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| 引用本文： | 曾建雄,刘劲松.公共事件报道中的报纸角色扮演及公信力探析——以《南方都市报》“番禺垃圾焚烧厂风波”报道为例[J].暨南学报,2011(2). |
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| 作者姓名： | 曾建雄 刘劲松 |
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| 作者单位： | 暨南大学新闻与传播学院;深圳大学传播学院; |
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| 基金项目： | 国家社科基金重点项目《报业集团核心竞争力与改革创新问题研究》,(批准号:03AXW001) |
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| 摘 要： | 在公共事件中网络媒体的公共角色日益显现,其社会影响力对传统媒体形成挑战,报纸等传统媒体在公共事件中如何扮演好公共角色以提高其公信力?传统媒体通过在公共事件报道中的角色扮演,公共议题的建构、公众参与平台搭建、促成社会共识等方面于提升了媒体影响力和公信力。
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| 关 键 词： | 公共事件 公共性 社会角色 报纸 公信力 |
Analysis of newspaper's Role-playing and credibility in Public Events:A Case Study |
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| ZENG Jian-xiong,LIU Jin-songCollege of Journalism , Communication,Jinan University,Guangzhou,Guangdong,College of Mass Communication,Shenzhen University,Shenzhen.Analysis of newspaper's Role-playing and credibility in Public Events:A Case Study[J].Journal of Jinan University,2011(2). |
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| Authors: | ZENG Jian-xiong LIU Jin-songCollege of Journalism Communication Jinan University Guangzhou Guangdong College of Mass Communication Shenzhen University Shenzhen |
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| Institution: | ZENG Jian-xiong,LIU Jin-songCollege of Journalism and Communication,Jinan University,Guangzhou,Guangdong,510632,College of Mass Communication,Shenzhen University,Shenzhen,518060 |
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| Abstract: | In Public event reports,the roles of online media for public discussion platform is becoming more evident.Its social influence has been a challenge to traditional media.How the newspapers and other traditional media play the public roles in public events to enhance its credibility ? This is undoubtedly an issue to maintain and enhance the guiding force of public opinion and market competitiveness of traditional media.This paper guves a case study of Nanfang Dushi Bao.the writer build the public roles of the... |
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| Keywords: | public events publicity socialroles traditional media credibility |
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