| 房地产品牌与情感决策消费者购买行为分析 |
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| 引用本文： | 付轲.房地产品牌与情感决策消费者购买行为分析[J].贵州工业大学学报(社会科学版),2008(6). |
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| 作者姓名： | 付轲 |
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| 作者单位： | 东莞理工学院工商管理系; |
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| 摘 要： | 本文以情感决策消费者的购房过程为研究对象,在论述体验房地产的来源、类型基础上,对房地产品牌与情感决策消费者购房行为作用机理进行分析,并与理性决策消费者购房过程进行对比。
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| 关 键 词： | 房地产品牌 情感决策消费者 购买行为 机理 |
Analysis of the Function Mechanism between Real Estate Brand and Buying Behavior of Sensitive Decision Making Consumers |
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| FU Ke.Analysis of the Function Mechanism between Real Estate Brand and Buying Behavior of Sensitive Decision Making Consumers[J].Journal of Guizhou University of Technology(Social Science Edition),2008(6). |
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| Authors: | FU Ke |
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| Institution: | FU Ke(Department of Business Administration,Dongguan University of Technology,Dongguan,523808 China) |
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| Abstract: | The paper studies the process of buying house of sensitive decision making consumers.After discussing the source and type of the real estate,it analyzes how real estate brand works on buying behavior of sensitive decision making consumers in the five-stage process and the function mechanism difference of sensitive and rational decision making consumers. |
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| Keywords: | real estate brand sensitive decision consumer buying behavior mechanism |
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