中医药文化对“一带一路”沿线国家传播策略研究

梳理中医药文化在“一带一路”沿线国家的传播历史,探析中医药文化对外传播在人才短缺、传播失真和政策壁垒等方面存在的问题并分析原因,指出推动中医药文化走出去的基础在于讲好新时代的中医故事,让世界更好地认识和理解中医药文化,并提出制定标准、培养人才、设置议程、精准传播和创新形式等传播策略。

Research on the strategy of international communication for TCM culture in the context of the Belt and Road Initiative

Through reviewing the history of international communication for traditional Chinese medicine culture in countries along the Belt and Road,the problems including talent shortage,communication distortion,policies barriers were pointed out and their relevant causes were analyzed.It stressed that the foundation for propagating traditional Chinese medicine culture is to vividly tell stories of traditional Chinese medicine in the new era to make the world better understand the culture of traditional Chinese medicine.The communication strategies like setting standards,cultivating talents,launching agendas,targeted communication and innovating forms of communication were put forward in the end.