Open strategy-making with crowds and communities: Comparing Wikimedia and Creative Commons |
| |
Authors: | Leonhard Dobusch Jakob Kapeller |
| |
Institution: | 1. University of Innsbruck, School of Management, Department of Organization and Learning, Universitätsstr. 15, 6020 Innsbruck, Austria;2. Johannes Kepler University Linz, Institute for Comprehensive Analysis of the Economy (ICAE), Department of Economics, Altenbergerstr. 69, 4040 Linz, Austria |
| |
Abstract: | In the wake of new digital technologies, organizations rely increasingly on contributions by external actors to innovate or even to fulfill their core tasks, including strategy-making processes. These external actors may take the form of crowds, where actors are isolated and dispersed, or of communities, where these actors are related and self-identify as members of their communities. While we know that including new actors in strategy-making may lead to tensions, we know little about how these tensions differ when either crowds or communities are concerned. Investigating this question by analyzing open strategy-making initiatives conducted by two non-profit organizations (Creative Commons and Wikimedia), we find that tensions with communities may be resolved with increasing openness in strategy-making, while crowds are better compatible with more exclusive strategy-making practices. |
| |
Keywords: | Strategy-making Open strategy Crowd Community Open innovation |
本文献已被 ScienceDirect 等数据库收录! |
|