| 对市场营销中观念竞争的认识 |
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| 引用本文： | 王任祥. 对市场营销中观念竞争的认识[J]. 重庆交通学院学报(社会科学版), 2002, 2(4): 21-22,26 |
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| 作者姓名： | 王任祥 |
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| 作者单位： | 重庆交通学院职业技术学院 重庆400042 |
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| 摘 要： | 市场营销中观念的竞争比产品竞争更加重要。通过分析人们的购买行为和心理、人们对产品质量和价格的认同以及企业应重视对消费者观念的引导和培育等方面 ,论述了企业应充分认识观念竞争的重要性 ,并应积极引导和培育消费者的观念 ,才能在营销中取胜
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| 关 键 词： | 观念 市场营销 观念竞争 营销策略 |
| 文章编号： | 1009-9794(2002)04-0021-02 |
| 修稿时间： | 2002-01-31 |
On Competitive Ideas in Marketing Management |
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| WANG Ren-xiang. On Competitive Ideas in Marketing Management[J]. Journal of Chongqing Jiaotong University(Social Sciences Edition), 2002, 2(4): 21-22,26 |
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| Authors: | WANG Ren-xiang |
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| Abstract: | It is elaborated that competitive ideas are more important than product competition in marketing management.Through analyses of people's agreements of product quality and price,and enterprise's concept,and so on,it is demonstrated that as long as understanding the importance of competition and completely and actively guiding and fostering consumers' concept,enterprises will be successful in market sale. |
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| Keywords: | idea marketing management concept competition marketing tactics |
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