国产手机企业发展竞争力探析

目前,国内手机企业的发展局势表现为三分天下的竞争格局。国产手机发展尽管在很多方面具有竞争优势,也取得了可喜的成绩,但与国外洋品牌相比,在核心技术、质量、营销能力、售后服务等多方面还存在问题。为了让国产手机企业把握机会,改变现状,提升企业竞争力,实现国产手机企业稳定快速发展,应在内涵建设、市场开拓、竞争力战略等方面制定发展措施。

Analyzing the Competitive Power of Domestic Cell-phone Enterprises

At present,domestic cell-phone enterprises have developed into three-group competitive pattern.Despite of many advantages and achievements they got,these giants,compared with foreign brands,have many problems in core technology,qualities,marketing and after-sale service.Through making development measures in brand fostering,market expansion and competition planning,they should grasp opportunities and improve competitive power to change their situations,realizing stable and rapid progress.