Between Activation and Supporting Women – Alternative Operation of Welfare‐to‐work Programmes

With the emergence of activation policies, researchers are intrigued by the extent to which welfare‐to‐work (WTW) programmes reflect the ideological orientation of policymakers, while leaving the ideological orientation of their operators unexamined. This aspect may be of particular importance when women's non‐governmental organizations operate non‐coercive WTW programmes. Directing attention to the contribution of the operator, we ask how women who operate these programmes distinguish between the feminist goal of increasing women's independent access to material resources, and the activation rhetoric of ‘work first’. Moreover, as not enough is known about how participants benefit from the incongruence between the feminist discourse and the activation one, scholarship contemplating women's resistance to WTW programmes remains focused on specific welfare histories, and this form of feminist work remains neglected. The importance of the specific operators and the policy implications of the benefits of feminist operation of WTW programmes receive attention in the study reported on herein. We used a non‐coercive activation programme operated by a feminist organization in Israel (among other operators) as an opportunity to deepen our understanding of how programme trainers voice their position between feminism and activation discourse, and how their form of speech enables participants to insist on decent employment as a policy issue. Implications for policy are discussed.