| Abstract: | Sociological studies of affect and associated processes have a long tradition in the discipline, originating with Durkheim's interest in religious belief and practice. Contemporary interest in the area has focused on several distinct instances in which affective evaluations are learned, are expressed toward others, organize behavior in social situations, and change. Attitudes, emotions , feelings, moods, and sentiments are distinguished from one another and studied as distinct factors in the organization of social action. Affective information is socialized in families and reinforced in social institutions as the actor matures. Interaction with others and the exchange of social rewards leads to patterns of social organization in proximal and distal groups as actors identify others who share similar patterns of orientation to social objects. Status structures in groups are reflected in patterns of sentiment distribution. Similarly, sentiment and emotion structures impact status behavior in groups. Technological developments have advanced measurement of emotional reactions, expression of sentiments toward social objects, and identification of social structures in social media. Theoretical developments in the study of sentiment and emotion are highlighted in the essay. |
