| 对山西省体育彩票消费者的调查分析 |
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| 引用本文： | 杨东锋.对山西省体育彩票消费者的调查分析[J].中北大学学报(社会科学版),2008,24(4):88-91. |
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| 作者姓名： | 杨东锋 |
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| 作者单位： | 中北大学,体育与艺术学院,山西,太原,030051 |
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| 摘 要： | 本文以山西省为研究范围,针对体育彩票消费者,在全省范围内选择了有代表性的几个地区进行了实地调查和访谈,总结分析了新时期山西省体育彩票消费者的构成、彩票消费心理和消费行为特征,并结合相关调查进行了一定的比较分析,概括了山西省体育彩票消费市场的现状,提出了相应的对策与建议.
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| 关 键 词： | 山西 体育彩票 彩民 |
An Analysis of Sports Lottery Buyers of Shanxi Province |
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| YANG Dongfeng.An Analysis of Sports Lottery Buyers of Shanxi Province[J].Journal of North China Institute of Technology(Social Sciences),2008,24(4):88-91. |
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| Authors: | YANG Dongfeng |
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| Institution: | YANG Dongfeng(College of PE , Art,North University of China,Taiyuan 030051,China) |
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| Abstract: | This paper carries out a questionnaire survey in selected cities and counties of Shanxi,researches about the constitution of sports lottery buyers and their lottery-buying thoughts and behavior,compares with some results from other related surveys,analyses the present sports lottery buyers market of Shanxi,and puts forth some countermeasures and suggestions. |
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| Keywords: | Shanxi sports lottery tickets lottery buyers |
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