| 基于经营杠杆和需求价格弹性的产品定价策略研究 |
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| 引用本文： | 孙旖旎,李长青.基于经营杠杆和需求价格弹性的产品定价策略研究[J].内蒙古工业大学学报,2005,24(3):228-233. |
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| 作者姓名： | 孙旖旎 李长青 |
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| 作者单位： | 内蒙古工业大学管理学院,呼和浩特 010051 |
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| 基金项目： | 内蒙古自治区教育厅重点项目（NJ02019）和内蒙古工业大学重点项目（ZD200329）的资助 |
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| 摘 要： | 在竞争的市场中，企业对应以何种价格将自己的产品推出，同时又不会加大其经营风险这一问题越发关注，本文通过将经营杠杆与需求价格弹性相结合，论述了比营杠杆及需求价格弹性对企业产品定价策略的指导作用。
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| 关 键 词： | 经营杠杆 需求价格弹性 产品定价 |
| 文章编号： | 1001-5167(2005)03-0228-06 |
| 收稿时间： | 2005-04-20 |
| 修稿时间： | 2005年4月20日 |
THE PRICE STRATEGY OF PRODUCT BASED ON DOL AND PRICE ELASTICITY OF DEMAND |
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| SUN Yi-ni ,LI Chang-qing.THE PRICE STRATEGY OF PRODUCT BASED ON DOL AND PRICE ELASTICITY OF DEMAND[J].Journal of Inner Mongolia Polytechnic University(Social Sciences Edition),2005,24(3):228-233. |
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| Authors: | SUN Yi-ni LI Chang-qing |
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| Institution: | School of Management, Inner Mongolia University of Technology, Huhhot 010051, PRC |
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| Abstract: | In fierce market competition,when a business enterprise is going to put a new product on the market,great attention will be paid to the fixation of the product price with the least risk of management and administration.This paper first gives an introduction to concepts of DOL (Degree of Operating Leverage) and price elasticity of demand.Further,the guiding role of these two concepts in formulating a price strategy for a business enterprise is elaborated. |
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| Keywords: | DOL (Degree of Operating Leverage) price elasticity of demand product pricing |
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