互联网与公共领域构建——以Web2.0时代的网络意见领袖为例

在Web2.0时代,互联网为民众提供了平等、多元的话语平台,使公共领域呈现向所有人、所有问题开放的趋势,"受众"转为"公众",网络也转为"共有媒体",公共性得到回归.在此过程中,网络意见领袖对传统的"意见领袖"的定义发起挑战.网络意见领袖影响公共话题、推进公共事务的能力还相对有限,但已逐步显示出民众通过自有/共有媒体来影响公共政治的趋势.

Internet and Public Sphere Construction:A Case Study on Internet Opinion Leaders in Web2.0Era

Constructing an equal and pluralistic speech platform in the era of Web2.0,the internet,as a shared medium,becomes a public sphere opening to every body and any topic whatever,transforms the audience into the public, and consequently makes the publicity return.As a challenge to the traditional opinion leaders, internet opinion leaders,though have relatively limited ability to participate in public topics and affairs,gradually show a tendency that people can influence public politics by either their own or s...