The Strategic Management of Corporate Myths |
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Authors: | Theodore M Schwartz Stephen X Doyle Robert A Eberle |
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Institution: | (1) Hagan School of Business, Iona College, New Rochelle, NY, 10801-1890, U.S.A |
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Abstract: | In a new approach, which departs from traditional modes of management, highly effective leaders can use the powerful tool
of organizational myths as managerial interventions to inspire, indeed control, behavior and attitudes. The authors suggest
a way to analyze or ‘map’ myths, evaluate their potency, determine if the myths conflict with strategic organizational goals
and, where necessary, take action to build positive and supportive myths. The myths that have been used by effective organizations
are presented in support of the concepts that are advanced by the authors.
This revised version was published online in August 2006 with corrections to the Cover Date. |
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Keywords: | strategic management corporate myths organizational culture myths |
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