| 高职学院《公共关系》案例教学法初探 |
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| 引用本文： | 俞俏萍. 高职学院《公共关系》案例教学法初探[J]. 天津市财贸管理干部学院学报, 2009, 11(2): 67-69 |
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| 作者姓名： | 俞俏萍 |
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| 作者单位： | 福建对外经济贸易职业技术学院,福建,福州,350016 |
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| 摘 要： | 公共关系是高职学院的一门专业必修课程，运用案例教学法可使理论联系实际，最终将学生培养成为能够顺应社会潮流的复合型高级应用人才。文章结合《公共关系》课程教学，从案例的合理性、教师对案例教学开展形式的选择和案例教学中的学生三个方面对公关案例教学法进行了探讨。
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| 关 键 词： | 公共关系 案例教学 |
The Discussion of Case Methods In Teaching Public Relation In The High-level Vocational Education |
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| YU Qiao-ping. The Discussion of Case Methods In Teaching Public Relation In The High-level Vocational Education[J]. Journal of Tianjin Institute of Financial and Commercial Management, 2009, 11(2): 67-69 |
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| Authors: | YU Qiao-ping |
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| Affiliation: | YU Qiao-ping (Fujian International Business ＆ Economic Vocational Technology Institute, Fuzhou Fujian 350016) |
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| Abstract: | Public relation is one of professional compulsory subjects in the high-level vocational education. Uniting theory with practice, we can bring up students to become application elites by case methods. This article discusses three principal aspects of case methods in teaching Public relation： the cases, the ways of case methods, the students. |
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| Keywords: | public relation case methods |
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