| 基于拥有的总成本与拥有的总价值的高技术产品定价策略 |
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| 引用本文： | 王真. 基于拥有的总成本与拥有的总价值的高技术产品定价策略[J]. 中国社会科学院研究生院学报, 2011, 0(5) |
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| 作者姓名： | 王真 |
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| 作者单位： | 北京工商大学商学院; |
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| 摘 要： | 拥有的总成本和拥有的总价值是高技术产品定价过程中必须考虑的两个要素。拥有的总成本与高技术产品的售价成反比,拥有的总价值与高技术产品的售价成正比,这是高技术产品定价的两个基本模型。在满足拥有的总价值大于拥有的总成本的前提下,整合两个基本模型,可以得到一个包含着四对策略的综合定价模型。四对定价策略组合可派生十六个策略方向,每一策略方向乘以三种变化量系数,即生成四十八个基本策略,这便是综合定价模型的完整结构。
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| 关 键 词： | 高技术产品 定价 拥有的总成本 拥有的总价值 |
Pricing Strategies for High-tech Products Based on TCO and TVO Theoretical Analysis |
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| Wang Zhen. Pricing Strategies for High-tech Products Based on TCO and TVO Theoretical Analysis[J]. Journal of Graduate School of Chinese Academy of Social Sciences, 2011, 0(5) |
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| Authors: | Wang Zhen |
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| Abstract: | This paper proposes and builds logical relations between high-tech market demand and total cost of ownership(TCO)/ and total value of ownership(TVO) through economic analysis based on a seriously reasoned scientific proof.The paper also describes the attributes of TCO and TVO,and illustrates how these attributes influence the decision-making process of high-tech products pricing.Finally,this paper integrates the TCO pricing model and TVO pricing model into a kind of synthetically model in order to finish th... |
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| Keywords: | high-tech products pricing total cost of ownership total value of ownership |
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