论经济人的理性冲突及行为目标

基于经济人假设的传统经济理论认为人们具有完全理性能力,但现实中行为人的决策理性程度.经常处于完全理性与有限理性两种情境的转换之中.从研究范式和最终行为目标两个视角来看,完全理性情境下人们遵循最优化原则追求决策收益的最大化;而有限理性情境下则遵循决策收益和过程的满意原则.基于经济人的行为心理及认知能力来分析,追求主观幸福感最大化才是人类经济行为的最终唯一目标.建立于行为经济人基础上的经济发展理论与实践.才是一个国家和地区以人为本、和谐发展的必然要求.

Rational Conflicts and Behavioral Goals of Economic Man

Traditional economics theory supposes that people are complete rationality based on the hypothesis of economic man,but rationality degree of true-life people is often changing between complete and bounded rationality.From research mode and final behavioral goal,under complete rationality people keep to the optimization rule and pursue the maximum of decision benefit and under bounded rationality to the satisfaction rules of decision process and benefit.On the analyses of behavioral psychology and cognitive ability of economic man hypothesis,it is the final and exclusive goal of human economic behavior that people were engaged in the maximal sub-wellbeing.It is the necessary wants to economic theories and practices based on the behavioral economic man for social humanitarian and harmonious development.