| 供应链、逆向供应链系统的定价策略模型 |
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| 引用本文： | 王玉燕,李帮义,申亮.供应链、逆向供应链系统的定价策略模型[J].中国管理科学,2006,14(4):40-45. |
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| 作者姓名： | 王玉燕 李帮义 申亮 |
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| 作者单位： | 1. 南京航空航天大学经济与管理学院, 江苏, 南京, 210016;2. 山东经济学院, 山东, 济南, 250014 |
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| 摘 要： | 本文对基于单一制造商和单一零售商构成的供应链、逆向供应链系统进行了研究,应用博弈理论对供应链、逆向供应链系统的定价策略进行了分析,分别得出非合作博弈的均衡解和合作博弈的均衡解,进一步对各种定价策略的效率进行了分析.另外,给出了便于实际操作的协调方法.
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| 关 键 词： | 供应链、逆向供应链系统 协调 博弈论 定价 |
| 文章编号： | 1003-207(2006)04-0040-06 |
| 收稿时间： | 2005-09-05; |
| 修稿时间： | 2005年9月5日 |
The Price Decision Model for the System of Supply Chain and Reverse Supply Chain |
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| WANG Yu-yan,LI Bang-yi,SHEN Liang.The Price Decision Model for the System of Supply Chain and Reverse Supply Chain[J].Chinese Journal of Management Science,2006,14(4):40-45. |
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| Authors: | WANG Yu-yan LI Bang-yi SHEN Liang |
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| Institution: | 1. College of Economics and Management, Nanjing University of Aeronautics and Astronautics, Nanjing 210016, China;2. Shandong Economic University, Jinan 250014, China |
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| Abstract: | The system of supply chain and reverse supply chain between the manufacturer and the retailer is studied in this paper.The price decisions are analyzed by game theory.A non-cooperative game equilibrium and a cooperative game equilibrium are obtained.Efficiency of every decision is further analyzed.In addition,an approach to coordination is given which can be used easily in practice. |
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| Keywords: | the system of supply chain and reverse supply chain coordination game theory pricing |
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