| 许可营销模式初探 |
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| 引用本文： | 吴敏华.许可营销模式初探[J].燕山大学学报(哲学社会科学版),2003,4(3):30-33. |
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| 作者姓名： | 吴敏华 |
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| 作者单位： | 燕山大学,外国语学院,河北,秦皇岛,066004 |
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| 摘 要： | 在现代市场经济下,企业营销策略的转变之一就是将营销的重心放在“许可营销”之上。本文对“许可营销”的概念、应用和具体战略实施进行了初步探讨。目的在于将“许可营销”的理念导入国内网络营销实践,对实施电子邮件营销的企业给与具体的策略指导。
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| 关 键 词： | 许可营销 电子邮件营销 |
| 文章编号： | 1009-2692(2003)03-0030-04 |
| 修稿时间： | 2003年3月1日 |
A Mode of License Marketing |
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| WU Minb-hua.A Mode of License Marketing[J].Journal of Yanshan University:Philosophy and Social Sciences Edition,2003,4(3):30-33. |
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| Authors: | WU Minb-hua |
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| Abstract: | In modern market economy, one of the changes in marketing strategy is the preference of license marketing. This paper starts with a discussion of the concept of "license marketing", its application and practical operation. Then by introducing the conception to the field of Internet marketing, it provides some strategic guidance to those enterprises with e-mail marketing. |
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| Keywords: | license marketing e-mail marketing |
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