| 汶川大地震后四川旅游业的重建对策 |
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| 引用本文： | 谢元鲁.汶川大地震后四川旅游业的重建对策[J].西华大学学报(哲学社会科学版),2008,27(4). |
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| 作者姓名： | 谢元鲁 |
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| 作者单位： | 四川师范大学历史文化与旅游学院,四川成都,610068 |
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| 摘 要： | 2008年的"5·12"汶川大地震,使作为四川重要支柱产业之一的旅游业受到沉重打击,地震波及地区,包括了成都及四川的重要旅游景区景点、以及通往主要景区的交通线所在区域.如何在"5·12"汶川大地震后恢复四川旅游业,就成为灾后重建的重要工作之一.本文认为,结合四川的实际情况,在灾后重建四川旅游业,可以采用启动市场、震后营销、重新规划、突出重点、阶段推进、文化重塑、探索新路的方针.
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| 关 键 词： | "5·12"汶川大地震 四川旅游业 重建对策 |
On the Countermove of Reconstructing Sichuan's Tourism after the May 12 Wenchuan Earthquake |
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| XIE Yuan-lu.On the Countermove of Reconstructing Sichuan''s Tourism after the May 12 Wenchuan Earthquake[J].Journal of Xihua University:Philosophy & Social Sciences,2008,27(4). |
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| Authors: | XIE Yuan-lu |
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| Institution: | XIE Yuan-lu(School of History,Culture , Tourism,Sichuan Normal University,Chengdu,Sichuan,610068) |
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| Abstract: | As the pillar industry of Sichuan,tourism is hard hit by the May 12 Wenchuan Earthquake in 2008.Many beauty spots in Chengdu and Sichuan,and also the areas where the traffic lines lead to the main spots are badly damaged.And how to redevelop Sichuan's tourism after the earthquake becomes one of the important tasks about post-disaster reconstruction.This paper suggests that some reconstruction countermoves be taken based on the practical situation: enlivening the markets,post-seismic marketing,redesigning,gi... |
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| Keywords: | May 12 Wenchuan Earthquake Sichuan\'s tourism reconstruction countermove |
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