试论红色经典的传播效果

从传播学角度对红色经典及其文化现象进行解读,是深入研究红色经典的重要方面.红色经典自诞生以来大致经历了三个主要传播阶段:建国后至"文革"结束之前(1949-1976年)为第一阶段,"文革"结束至80年代末(1977-1989年)为第二阶段,1990年以来为第三阶段.这三个阶段的传播效果分别可以用子弹理论/强大效果模式、有限效果模式和适度效果模式加以描述和分析.衍生文本的盛行,是红色经典传播中的突出现象.

On the Effects of Transmission about the Revolutionary-classic

For making a deep study of the Revolutionary-classic, we must discourse itself and its cultural phenomenon from the communication theories. There are three stages about the transmission of the Revolutionary-classic. First, 1949-1976, from the conception of The People's Republic of China to the end of the Cultural Revolution. Second, 1977-1989, from the end of the Cultural Revolution to the close of 1980s.Third,1990- , through 1990s until today. These stages should be described as the bullet theory-effects / powerful-effects model, the limited-effects model, and the optimum-effects model. It is important that the derivative-text is becoming very popular.