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基于突发事件受众个体视角的危机决策研究
引用本文:朱华桂,曾向东. 基于突发事件受众个体视角的危机决策研究[J]. 江海学刊, 2009, 0(1)
作者姓名:朱华桂  曾向东
作者单位:1. 南京大学工程管理学院
2. 南京市社会科学院
摘    要:我国目前正处于突发事件的多发期,突发事件的频频发生对身临其境的受众个体心理与行为决策能力提出了严峻的挑战.危机决策与常规决策有着不同的特征,危机情境中的受众心理与认知偏差对行为决策起着重要的作用,危机决策的优化有着多条途径,但都必须基于对危机决策赖以成立的前提因素的正确认识.

关 键 词:突发事件  个体心理  认知偏差  危机决策

Crisis Decision-Making in Perspective of Individual Audience Based on Emergent Event
Zhu Huagui,Zeng Xiangdong. Crisis Decision-Making in Perspective of Individual Audience Based on Emergent Event[J]. Jianghai Academic Journal(Bimonthly), 2009, 0(1)
Authors:Zhu Huagui  Zeng Xiangdong
Abstract:It is in the period of multi-emergent events in our country. The frequent occurrence of the emergent events provides serious challenges to the individual audience personally on the scene in psychology and behavior decision-making. Crisis decision-making and ordinary decision-making are different in features, the audience's psychology and the cognitive deviation in the crisis contest play an important role in behavior decision-making, there are various ways to optimize the crisis decision-making, but all of ...
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