| 家电产品市场扩展分析 |
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| 引用本文： | 黄庆,王成璋,宗瑞兴. 家电产品市场扩展分析[J]. 电子科技大学学报(社会科学版), 2000, 0(1) |
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| 作者姓名： | 黄庆 王成璋 宗瑞兴 |
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| 作者单位： | 西南交通大学经济管理学院!成都610031 |
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| 摘 要： | 对Ｇｏｍｐｅｒｔｚ模型和Ｌｏｇｉｓｔｉｃ模型进行了比较，通过实证分析证明我国家用电器产品市场扩展遵循Ｇｏｍｐｅｒｔｚ模型。求出了城镇和农村市场几种家电产品的扩展效率参数和拐点年份，对两市场进行了分析和比较，并提出对家电生产企业的一些启示。
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| 关 键 词： | 家电产品 市场扩展 Gompertz模型 回归 |
Analysis of Diffusion Trajectory of Chinese Family Electrical Appliance |
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| Huang Qing ,Wang ChengZhang ,Zong Ruixing. Analysis of Diffusion Trajectory of Chinese Family Electrical Appliance[J]. Journal of University of Electronic Science and Technology of China(Social Sciences Edition), 2000, 0(1) |
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| Authors: | Huang Qing Wang ChengZhang Zong Ruixing |
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| Abstract: | This paper empirically studies the diffusion process of Chinese family electrical appliances, based on Gompertz Model in urban and rural markets. The rural and urban markets are analyzed and compared. It is deduced that the enterprises that produce the family electrical appliances should research, produce and sale their products based on the circumstances of markets. |
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| Keywords: | family electrical appliances diffusion process gompertz model regression |
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