试析当前跨文化传播中力量的博弈

殖民主义彻底打破了文化的自我进化机制,而后殖民时代的文化新殖民主义秉承了殖民主义的气质,日新月异的大众传播技术,伴随着具有全球野心的跨国媒体的出现,使得奠基于大众传播媒介的跨文化的传播更加复杂化。我们看到,大众传媒媒介的策略和呈现在受众面前的表象就是词语的政治,其内里隐含和建构的是文明的神话,而整个的跨文化传播的实践就是一个话语的战场。作者即对这三股力量在跨文化传播实践中的博弈进行分析,透析当下跨文化传播的实质。

Analysis on Gaming of Forces in Contemporary Intercultural Communication Practice

In the history,Colonialism broke the self-evolutional system of single culture,yet neo-colonialism,which is also called cultural colonialism,inherited the colonial tradition of colonialism.What's more,together with the appearance of TNMC(Transnational Media Company) who has global ambition,makes the intercultural communication practices more complicated.Studies show that tactics of mass media is only some kind of word politics,yet with myth of civilization embedded in,it is made to be a BATTLEFIELD of DISCOURSE of the whole practices of intercultural communication.It is the game of these three forces,word politics,myth of civilization and discourse hegemony,which speaks out the essential of contemporary intercultural communication.